i2B is a cloud based SaaS (Software as a Service) Platform that connects the supply chain between buyer and supplier within the cloud. i2B offers huge production improvements and cost savings.
The North East based software company has 15 years history and has grown organically by working with leading brands such as Princes Foods, Armitage Shanks, Boots, Barnardos and Storey Carpets.
i2B’s marketing objective was to increase new business opportunities and target potential partners and resellers.
An initial marketing review took place through MMC reviewing all previous and past marketing methods, by running SWOT Analysis, Situational Marketing Research and by spending time with the Senior Management Team of i2B. From the review findings, a strategy and plan was written identifying the opportunities for growth for I2B and the best route to market.
The strategy provided key target sectors and communication methods with clear goals and objectives to achieve. The channels identified were:-
- Digital marketing through SEO, PPC and improving the CRO of the site (conversion rate optimisation) – ways to convert visitors into customers
- Planning the introduction of a Marketing Automation Platform / inbound marketing
- Content marketing strategy and plan – blog, webinar, eBook, download strategy
- Social media – planning and running a social media plan for i2B
- Exhibitions –exhibitions and conferences for i2B to attend and exhibit at – managing the process on their behalf
Memberships and organisations – advising on who and where to be seen and involved
- Lead generation and business development follow up service
Measurement dashboard and processes put into place to help see the effectiveness of marketing and sales
The strategy provided i2B with clear goals and a vision of how to grow the business through effective marketing.
MMC has subsequently been selected to work with the i2B management team on rolling out the marketing plan and is now classed as a key part of the team to grow i2B.
Stay tuned for updates on the results from the marketing plan put into place!
Finding a company who is genuinely as passionate about your business as you are is not an easy task, but in McDonough Marketing Communications we have found this golden nugget. When we wanted to find the best route to market our company, Natasha’s marketing strategy, ideas, concepts and forward thinking was amazing. Natasha understood how to market a B2B software product, she understood our target markets and knew instinctively what we wanted to achieve, where we wanted to go and how to take us there. For example, prior to this, we weren’t convinced with the power of social media but have now done a 180 and we’re now 100% behind that this is an area where we need to be in order to grow our brand awareness. Without McDonough Marketing we would still be uncertain as to where and how to best promote i2B, with their help we are making connections all over the world and have a clear strategic plan as to where we want to be and how we are going to get there. A huge thank you from i2B. Your professional, knowledgeable but approachable manner really make you a great company to work with.