Content Marketing

People Gauge is a cloud-based software solution, providing employee engagement surveys for businesses and schools who want to understand how actively engaged their employees, students or parents are.  People Gauge has a number of high profile customers including Newcastle International Airport, Esh Group, Unipress and Parkdean.

Client: People Gauge

Content Marketing

About

People Gauge is a cloud-based software solution, providing employee engagement surveys for businesses and schools who want to understand how actively engaged their employees, students or parents are. People Gauge has a number of high profile customers including Newcastle International Airport, Esh Group, Unipress and Parkdean.
As part of People Gauge’s growth plans, MMC is used for larger marketing projects as well as regular retained marketing services.

The Work

It’s important for People Gauge to have access to their own ‘marketing person’ so Natasha of MMC has become part of the People Gauge team and is passionate about driving the business forward and seeing the results.
MMC provides marketing strategy and guidance as well planning and implementing marketing services such as :-

  • Blog planning and writing
  • Website content management
  • Partner/reseller marketing
  • Written communications
  • Digital marketing mix

What it achieves

By using MMC, People Gauge has the assurance of having someone on its team that ‘gets’ the People Gauge product and the subject matter of employee engagement.
It means that whilst the marketing is taking place, People Gauge can get the space and opportunity to grow the business both through its direct customers and Partner Programme.

It’s great to work with someone who is just as passionate about growing People Gauge as I am and it certainly feels like Natasha is really part of the People Gauge team. She always provides commercial evidence for all of the marketing we do and ensures we get the very best results from everything.

Natasha has made sure that she ‘gets’ what Employee Engagement is all about, from the underlying theories and principles to the actual mechanics of how our surveys, systems and reports work – this really comes across in the content marketing she produces. To have someone that appreciates exactly what and why we do what we do, combined with her experience in marketing a B2B software product is fabulous for us – she is a huge asset to our business.

I’d have no hesitation in recommending McDonough Marketing Communications to any other growing software business.

Maggie Pavlou
Founder, People Gauge