A marketing strategy to grow your business.
McDonough Marketing Communications produces marketing strategies that focus on lead generation and revenue growth for your business.
We will work closely with you and listen to what’s worked so far, what’s not working and where you see your target markets and growth opportunities. From this review, we’ll dig deeper by running buyer persona workshops, competitor analysis, SWOT analysis and situational reviews, whilst totally absorbing your business, your sector and competition.
Alongside your corporate objectives, we’ll also review your digital presence, look at your content marketing (if any), any inbound marketing taking place and your social presence. Using the skills of our network of Associates specialising in SEO & PPC, we can also review your search status and be ready to make recommendations to you.
With all that information audited and prepared, you’ll then get a tailor made marketing strategy written and presented to you. It’ll cover the full marketing mix and be packed full of recommendations for lead generation. We’ll often uncover untapped sectors for you to branch into, backed up with a plan on how to get there.
A marketing strategy on paper is one thing, putting it into action is another. We’ll then work closely with you, always mindful of your budget and capacity, to create an achievable marketing plan. Again, you’ll get the plan in writing, split out by manageable timings, metrics and budget.
It will be a marketing plan that provides you with the tools and knowledge to run it in house with your existing team or we’ll become your marketing team!