Research that makes sense.
Marketing that makes a difference.

Find out what your audiences are thinking, what it means, and what to do about it.
We provide clear insights through intelligent research so you can make informed
decisions to shape your future.

Case StudySimpsons Malt

Read how our stakeholder engagement and marketing strategy has positioned this 156 year-old business at the cutting edge of marketing within the global malt industry since we started working with them in 2015. Loved by brewers (and us) worldwide.

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Get involved#MindYourBusinessHead

In response to COVID-19, we’re conducting a national survey to help measure the mental health of business owners - alongside the Chamber, NECS, Foundation of Light and Newcastle United Foundation.

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Latest NewsWelcome Vicki

A warm welcome to Vicki Shouksmith who joins as our new Research & Project Manager. Find out more about Vicki’s wealth of experience and join us in welcoming her to our team.

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Case StudySunderland’s Business Improvement District

Find out how our market research has helped the team at this successful BID shape their activities. We run annual consumer surveys, focus groups and conduct stakeholder engagement with businesses around the city centre.

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“The Vibrancy Group were delighted with the research MMC conducted. They quickly got to grips with what we wanted to know, created a well thought-out research methodology and delivered the insights we needed on time and on budget.
We also benefited from the workshop MMC delivered at the end of the project, which helped us turn the insights from their research into an actionable plan." Sharon Appleby, Head of OperationsSunderland BID (Part of the Vibrancy Group)