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The power of market research in fintech product development

The power of market research in fintech product development

We’re constantly reminded that the fintech industry is in an exciting state of rapid progression. As technology advances, and consumer demands evolve, the industry is constantly innovating and bringing revolutionary products to market. It’s a market that MMC is tapped...

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MMC Research expands to London: A new chapter

MMC Research expands to London: A new chapter

We are thrilled to announce an exciting new chapter for MMC Research: the opening of our very first hub in London. This marks a major milestone as we continue to grow, innovate, and expand our presence within our target sectors.  Our move into the capital is an...

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Older Posts

Happiness at Work Week: an insight into everyday life at MMC

We often proudly talk about the culture we’ve created at MMC, and the upcoming annual International Happiness at Work Week is always a fantastic time to shout it from the rooftops. Here we hand over to Sophie to tell us what it looks like for her.

Our FinTech North Conference wrap-up

Recently our Client Engagement Manager, Sophie, visited the FinTech North Conference, which took place at the beautiful Tyneside Cinema. Here’s what she had to say… 

How to measure what matters to your business

In today’s competitive landscape, you simply can’t stand still if you want to stay at the top of your game. But how exactly do you define how your business stacks up against the competition; where you sit in the marketplace?

The power of ‘Sticky’ Customers

Sticky customers are those fantastic ones that buy from your business time and time again regardless of the competition. In this article, we’ll explore what makes a customer ‘stick’ to your products and / or services, how to convert that into long-term loyalty, and where market research fits in. 

Market Segmentation: why it’s vital to business growth

Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now