We’re constantly reminded that the fintech industry is in an exciting state of rapid progression. As technology advances, and consumer demands evolve, the industry is constantly innovating and bringing revolutionary products to market. It’s a market that MMC is tapped...
What an incredible night for MMC Research at the Sunderland Business Excellence Awards 2024! Find out how we did…
We are thrilled to announce an exciting new chapter for MMC Research: the opening of our very first hub in London. This marks a major milestone as we continue to grow, innovate, and expand our presence within our target sectors. Our move into the capital is an...
We are thrilled to have been shortlisted for three prestigious awards at the upcoming Sunderland Business Excellence Awards!
Market research plays an undeniably pivotal role in driving a product roadmap, by providing valuable insights at every stage of the process. In this article, we’ll explore how.
We often proudly talk about the culture we’ve created at MMC, and the upcoming annual International Happiness at Work Week is always a fantastic time to shout it from the rooftops. Here we hand over to Sophie to tell us what it looks like for her.
When your product aligns perfectly with the needs and wants of your target customers, you’ve hit your sweet spot; you’ve found the holy grail of product development. In this article, we explore how to get there.
Recently our Client Engagement Manager, Sophie, visited the FinTech North Conference, which took place at the beautiful Tyneside Cinema. Here’s what she had to say…
In today’s competitive landscape, you simply can’t stand still if you want to stay at the top of your game. But how exactly do you define how your business stacks up against the competition; where you sit in the marketplace?
Sticky customers are those fantastic ones that buy from your business time and time again regardless of the competition. In this article, we’ll explore what makes a customer ‘stick’ to your products and / or services, how to convert that into long-term loyalty, and where market research fits in.
Utilising comprehensive market research into your business’ competitive landscape can drive success. By analysing their competitors, businesses can make informed decisions, identify opportunities, and create strategies that give them an edge. In this blog, we’ll explore how.
Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now