We often proudly talk about the culture we’ve created at MMC, and the upcoming annual International Happiness at Work Week is always a fantastic time to shout it from the rooftops. Here we hand over to Sophie to tell us what it looks like for her.
When your product aligns perfectly with the needs and wants of your target customers, you’ve hit your sweet spot; you’ve found the holy grail of product development. In this article, we explore how to get there.
Recently our Client Engagement Manager, Sophie, visited the FinTech North Conference, which took place at the beautiful Tyneside Cinema. Here’s what she had to say…
In today’s competitive landscape, you simply can’t stand still if you want to stay at the top of your game. But how exactly do you define how your business stacks up against the competition; where you sit in the marketplace?
Sticky customers are those fantastic ones that buy from your business time and time again regardless of the competition. In this article, we’ll explore what makes a customer ‘stick’ to your products and / or services, how to convert that into long-term loyalty, and where market research fits in.
Utilising comprehensive market research into your business’ competitive landscape can drive success. By analysing their competitors, businesses can make informed decisions, identify opportunities, and create strategies that give them an edge. In this blog, we’ll explore how.
Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now
Unlock the power of market research with our beginner’s guide to quantitative and qualitative research methods. Learn how to leverage numerical data and rich behavioural insights to make informed decisions and drive business strategy.
Market research may not be top of your list of things to tick off when you have so much going on, but it can help you massively, arming you with important information to get your decisions right, make your short and long-term aims achievable, and relieving some of that stress you may feel when you’re in the unknown.
Desk research, also known as secondary research, is the method of utilising existing data available to inform your own research. Here’s what you need to know!
Newbie alert! Sophie Peel joins the MMC Research team as Client Engagement Manager.
We’re thrilled to be table sponsors at this year’s Smart Works Newcastle’s International Women’s Day event taking place on Monday 4th March 2024.