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Market Segmentation: why it’s vital to business growth

Market Segmentation: why it’s vital to business growth

Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now

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How new and small businesses can use market research

Market research may not be top of your list of things to tick off when you have so much going on, but it can help you massively, arming you with important information to get your decisions right, make your short and long-term aims achievable, and relieving some of that stress you may feel when you’re in the unknown. 

Expert in Residence!

We’re thrilled to confirm that MMC Research is now a Business & IP Centre (BIPC) Local Business Expert, offering funded market research insights and expertise to eligible businesses across the North East through BIPC’s Citylife funded programme.

Finalist at the Wear Businesswomen Awards 2023

We're delighted to share with you that MMC Research & Marketing is a finalist in the Wear Businesswomen Awards 2023, in the Small Business of the Year category! This nomination wouldn't have been possible without the commitment of our amazing team, and it's a...

2023 Market research into Christmas shopping habits

As a Sunderland-based market research agency we’re lucky enough to have an engaged resident research community that supports us throughout the year by taking part in market research projects on behalf of the likes of Sunderland BID, Sunderland City Council and the...

Why we go beyond flexible working

While we are familiar with flexible working and how different that can look from employee to employee, company to company, at MMC, we felt that the idea of embracing flexibility in working hours wasn’t enough for our team.   As a fully-female workforce, we are well...