So you’re considering investing in Market Research. We outline what you can expect from a typical research and insights project with MMC.
What to expect when investing in market research
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Blog
Here we keep visitors up to date on what’s important to us, a bit of advice and news!
Our latest
How research and insights can help organisations achieve their objectives in 2025
Making good business decisions requires good intelligence and insights. In this article, we explore how to utilise this for success in 2025.
Natasha makes the #iAlso100 List 2025
We are excited to announce that Natasha McDonough, founder and managing director of MMC, has been included in the #iAlso100 2025 list. Discover what that means and just how proud we are in this article.
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Older Posts
The market research approach to customer-centric product development
When your product aligns perfectly with the needs and wants of your target customers, you’ve hit your sweet spot; you’ve found the holy grail of product development. In this article, we explore how to get there.
Our FinTech North Conference wrap-up
Recently our Client Engagement Manager, Sophie, visited the FinTech North Conference, which took place at the beautiful Tyneside Cinema. Here’s what she had to say…
How to measure what matters to your business
In today’s competitive landscape, you simply can’t stand still if you want to stay at the top of your game. But how exactly do you define how your business stacks up against the competition; where you sit in the marketplace?
The power of ‘Sticky’ Customers
Sticky customers are those fantastic ones that buy from your business time and time again regardless of the competition. In this article, we’ll explore what makes a customer ‘stick’ to your products and / or services, how to convert that into long-term loyalty, and where market research fits in.
Navigating competitive landscapes – using market research to stay ahead
Utilising comprehensive market research into your business’ competitive landscape can drive success. By analysing their competitors, businesses can make informed decisions, identify opportunities, and create strategies that give them an edge. In this blog, we’ll explore how.
Market Segmentation: why it’s vital to business growth
Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now
A beginner’s guide to quantitative and qualitative research
Unlock the power of market research with our beginner’s guide to quantitative and qualitative research methods. Learn how to leverage numerical data and rich behavioural insights to make informed decisions and drive business strategy.
How new and small businesses can use market research
Market research may not be top of your list of things to tick off when you have so much going on, but it can help you massively, arming you with important information to get your decisions right, make your short and long-term aims achievable, and relieving some of that stress you may feel when you’re in the unknown.
How desk research can grow your business
Desk research, also known as secondary research, is the method of utilising existing data available to inform your own research. Here’s what you need to know!