We help organisations make the right choices and say the right things.

We do this by creating research protocols that deliver intelligent research solutions that are underpinned by academic rigour and over 20 years’ of combined research knowledge and experience.

From city centre surveys through to impact reports and customer perspectives, we not only tell you “what” your customers or stakeholders think but “why” they think it.

Whether we’re analysing data or probing deeper into the details through focus groups or interviews, our research will help reveal valuable insights and answer questions you didn’t even know you had.

“When we asked MMC to produce market research for us they completely surpassed our expectations”.
Billy Webber, Chief Operating Officer at Sunderland Software City

MMC were exceptionally personable, professional and quickly grasped the complexities and sensitivities of the task and delivered an excellent outcome which will go far in assisting the region to shape a new direction for transport.”
Helen Mathews, Head of Corporate Planning, Nexus

Research services

Focus Groups

We moderate group discussions between your target market that promote the cross pollination of ideas and reveal unique insights into your target audience and their buying behaviours.

Interviews

Calling on over 20 years of research experience, we will guide an existing or potential client through a one-on-one interview that will reveal detailed insights into your target audiences' thought patterns and buying behaviours.

Surveys

We run large-scale surveys into your industry that will capture unique insights into the attitudes and behaviours your target customers share. This will give you the breadth to go alongside the depth you'll get from the results generated by focus groups and interviews.

Ethnography

Ethnography reveals in-depth insight into your target customer through observation, rather than direct discussion or a survey. This kind of research is especially effective at uncovering insights into how people interact with physical items and environments, such as a new product or store layout.