Market Research

MMC helps you understand your market and spot new opportunities

Our Market Research Division specialises in providing you with all the insights you need to fully understand your market, discover exactly what your clients want, and get to grips with how to meet their needs.

We’ll provide you with an in-depth market research report that uncovers opportunities and reveals buyer behaviour you won’t find any other way.

This takes the guesswork out of understanding your market so you can make data-driven decisions to take your business to the next level.

Our Market Research Division

MMC’s Market Research Division is headed up by Dr Kirsty Laing, who has over 13 years’ experience as a researcher in the health sector.

Kirsty has spent her career taking a deep dive into huge amounts of complex data and condensing her findings into easy-to-read and accessible reports. Combining quantitative and qualitative research, she leaves no stone unturned when it comes to understanding a market from the ground up.

She applies an academic rigour to her market research, providing you with insights that will give you an edge over the competition and the ability to make data-driven decisions rather than rely on guesswork when it comes to the most important decisions in your business.

Research services

Focus groups

We moderate group discussions between your target market that promote the cross pollination of ideas and reveal unique insights into your target audience and their buying behaviours.

Interviews

Calling on over 13 years of research experience, we will guide an existing or potential client through a one-on-one interview that will reveal detailed insights into your target audiences' thought patterns and buying behaviours.

Surveys

We run large-scale surveys into your industry that will capture unique insights into the attitudes and behaviours your target customers share. This will give you the breadth to go alongside the depth you'll get from the results generated by focus groups and interviews.

Ethnography

Ethnography reveals in-depth insight into your target customer through observation, rather than direct discussion or a survey. This kind of research is especially effective at uncovering insights into how people interact with physical items and environments, such as a new product or store layout.