We take time to consider the bigger picture and use our expert insights to allow us to see things differently. Our desire to improve the way people sell or communicate is what drives us to produce exceptional marketing.
And because the marketing strategies we write are underpinned by research, they deliver valuable and focused results. Our team has proven global marketing experience, and we work with clients who deliver products or services around the globe. Our clients choose to – and continue to – work with us because we deliver what we say we will. Marketing strategies that are easy to implement and measurable.
“Without MMC’s Marketing Strategy, we could not have achieved in 3 years what we have in 9 months. We consider them to be part of the Simpsons Malt family – our Marketing Team if you will.”
Analysing your marketplace
We always start any marketing strategy by conducting research to understand the market in which you operate. This will include research on market trends, including any opportunities and gaps in the marketplace. We have an inhouse desk researcher, with decades of experience in unveiling data for all types of market sectors and countries around the globe.
The competitor analysis that we carry out for clients includes a full review of all their marketing activity both online and offline. We’ll review your competitors’ strengths and weaknesses and of course look for any opportunities and threats. It’s amazing what you can reveal about a competitor by looking at their activity through a marketing strategists’ eye! We’ve had clients create new pricing structures and subsequent revenue streams as a result of the competitor analysis we’ve conducted!
Understanding your stakeholder and buyer personas
Whether you’re looking to engage at a deeper level with your internal or external stakeholders or generate leads with potential buyers, our research team will help define your audience’s personality, what their pain points are, what their desires are, and how they wish to be communicated with. We’ll also get a gauge on loyalty and advocacy levels. Our marketing strategists then turn this data into actionable marketing tactics.
Marketing strategy creation
Armed with insights, we’ll get to work on creating you a bespoke marketing strategy. This will include recommendations for all online and offline channels, a content strategy, what to measure, what the marketing budget could look like and how to implement it. Whilst working on the strategy, we’ll establish a framework for delivery; and we’ll never leave you to it (unless you want us to of course), we’ll also be there for when you implement the strategy, by offering guidance and mentoring.
“MMC came on board our rapidly growing business, quickly got to grips with our offering, core messages, and market, and produced and implemented a global marketing strategy that has helped us deliver powerful messages to our target audience on both sides of the Atlantic. They have a strong team with experience marketing software around the globe, which means they’re always one step ahead of us.”