Sector:

  • Digital/Software/Tech

Service:

  • Campaign
  • Content Marketing
  • Lead Generation
  • Retained Marketing Team
  • Social Media
  • Strategy
  • Website

Website:
http://i2b-online.com

“Finding a company that is genuinely as passionate about your business as you are is not an easy task, but in MMC we have found this golden nugget. When we wanted to find the best route to market for our company, MMC’s marketing strategy, ideas, concepts and forward thinking was amazing.
The team understood how to market a B2B software product and our target markets. They instinctively knew what we wanted to achieve, where we wanted to go, and how to take us there.
For example, prior to working with MMC we weren’t convinced with the power of social media, but we’ve now done a 180 and we’re 100% behind that this is an area where we need to be in order to grow our brand awareness.
Without MMC, we would still be uncertain as to where and how to best promote i2B. With their help we are making connections all over the world and have a clear strategic plan as to where we want to be and how we are going to get there.

A huge thank you from i2B. Your professional, knowledgeable but approachable manner really make you a great company to work with.”
Hilary Kinnair, Director, i2B

i2B

About

i2B is a cloud-based SaaS (Software as a Service) Platform that connects the supply chain between buyer and supplier within the cloud. i2B provides huge production improvements and cost savings to its clients.

The North East-based software company has grown organically over the last 15 years by working with leading brands such as Princes Foods, Armitage Shanks, and Boots.

i2B’s marketing objective was to increase new business opportunities and target potential partners and resellers.

The Work

Our first task was to create a marketing strategy for the company that would help them achieve their commercial goals.

We spoke with the company’s senior management team, reviewed i2B’s existing marketing methods, and ran competitior and market analysis. We then distilled these insights into a marketing strategy and an actionable plan.

The key channels we identified were:

  • Improving the site’s SEO to generate more organic leads
  • Advise the company on an effective approach to pay per-click advertising
  • Improving the conversion rate of the key pages on the site to convert more visitors to customers
  • Executing on a content marketing plan that could generate quality inbound traffic
  • Plan and run a social media strategy that would help build i2B’s brand awareness among their target audience
  • Identify exhibitions and conferences for i2B to attend and exhibit that would grow their profile – advising on who and where to be seen and involved
  • Create a marketing dashboard that allows the company to track and analyse their marketing and sales efforts

The Results

The strategy provided i2B with clear goals and a plan on growing their visibility in the marketplace.