People Gauge is a cloud-based software that provides employee engagement surveys for businesses and schools that want to understand how actively engaged their employees, students, or parents are.
People Gauge has a number of high-profile customers including Newcastle International Airport, Esh Group, Unipress, and Parkdean.
As part of People Gauge’s growth plans, MMC was used for larger marketing projects as well as regular retained marketing services.
It was important for People Gauge to have access to their own ‘marketing person’, so our MD Natasha became part of the People Gauge team and was passionate about driving the business forward and seeing the results.
MMC provided People Gauge with marketing strategy and guidance as well as planning and implementing marketing services such as:
- Blog planning and writing
- Website content management
- Partner/reseller marketing
- Written communications
- Digital marketing mix
In MMC, People Gauge had the someone on its team that ‘gets’ the People Gauge product and the subject matter of employee engagement. It meant that while the marketing was taking place, People Gauge could get the space and opportunity to grow the business both through its direct customers and Partner Programme.