Tungl, formerly Technically Compatible, aims to help companies hire the right tech talent by creating innovative and intuitive online assessments to assess candidates ability.
Our work with Tungl began when they were about to embark on a rebrand as they required support with content creation underpinned by an understanding of their clients’ needs.
We initially held a buyer persona and content workshop. This was a half day, fully interactive workshop that we hosted in the Software Centre’s “white board innovation room”. There wasn’t a white space left in the room as we involved various members of the Tungl team from sales, marketing through to development and customer care.
We involved our inhouse specialist Rachel Whitley quite heavily and quizzed her as an ex “head of talent’ for a fast growing software company. The ideal buyer persona.
We then carried out desk-based research into Tungl’s competitors and completed keyword research to provide insight for SEO activities.
By bringing both research activities together, we were then able to develop a content marketing plan to implement.
With the content planner all set, we produced case studies for Tungl’s website and a series of blogs, including one explaining and showcasing their rebrand.
Tungl’s marketing manager was able to fast-track her content marketing with an evidence based content plan.
It also meant that when she hired her marketing team, they had the framework to work towards, with MMC in the wings as and when she needs us.