New Results Training specialise in sales and business development strategy, coaching, training and development courses. They’re also home to the Author of Amazon’s Sales Success on LinkedIn book and run a number of successful physical LinkedIn events.Webinars presented an opportunity for NRT to:
- Build brand awareness of their services
- Position themselves as LinkedIn experts – as the ‘go-to’ people
To generate new leads and stimulate existing leads
- Provide rich content for their email marketing, content marketing and social media
- Generate revenue through more book sales and a paid webinar
What we did
MMC created a marketing plan and a tailored ‘how to’ document covering the effective methods of webinar marketing. This provided a template for the current series and a blue print for any future webinars. Natasha also coached NRT on when to send communications and what to measure.
We then ran a series of 5 webinars and promoted them through various digital marketing channels including email marketing to existing database, through LinkedIn marketing, social media and advertising it on associated websites. All communications had clear messages to ensure they were compelling and easy for people to register – and attend.
We tried split testing and different copy within emails to measure and react upon the most effective styles.
The webinars got fully booked with a higher than industry average number of attendees.
New leads were created and feedback from the content was positive. Through running the campaign, it helped NRT determine their best marketing channels for future content marketing. The campaign was then measured and a report of recommendations provided to NRT for future marketing.
New Results Training