Facebook Campaign

The Fish Quay Shop wanted a Sunderland Marketing Agency to help them raise their profile and settled on McDonough Marketing Communications, due to a recommendation from an existing client of MMC.

Client: The Fish Quay, Sunderland



The Fish Quay Shop is located in Sunderland’s historic Fish Quay. It has a loyal base of customers and regular trade buyers within the region.

With more people wanting to bring the Gastro experience into their own homes and a need for high quality sustainable fish, retail outlets such as the Fish Quay are an ideal place for consumers wanting to introduce high quality produce into their own home kitchens.

The Work:

After an initial marketing review, Natasha McDonough recommended that a large push on Facebook would be needed to help build awareness. Many Sunderland residents used Facebook already to order meat through local butchers as well as fruit and veg through local greengrocers, so it seemed like a natural option to boost followers and ultimately customer numbers.

The existing facebook page ‘likes’ were just over 1000, by the end of the month they had hit 3000!

This was achieved through promoting their festive seafood platters via running competitions and through timing sponsored posts to be promoted within in people’s newsfeeds at optimum times.

The Results:

From the instant the first promotion started, enquiries and orders were taking place.

The Fish Quay Shop, Sunderland had its busiest and most profitable Christmas so far! Very happy customers, plenty of positive feedback on their Facebook page but most importantly an 800% return on their marketing investment.

The number of likes to their facebook page also trebled which makes it easier to continue to push out promotions and special offers.

“The Fish Quay has been using McDonough Marketing Communications for only a few months, but we’ve already seen a vast increase in traffic to our social media pages during this time.  With the help of Natasha we’ve been able to better position ourselves in the marketplace. A lot of people didn’t even know where we were based, but now we have new regular customers.

In the past we weren’t aware of the power of Facebook or how to monitor performance.

Originally we had relied heavily on word of mouth and local press to advertise, but now we are utilising not only local press and radio but also harnessing the power of the social media to reach our target audience.

As we have only taken over The Sunderland Fish Quay for a short time, we wanted to bring it up to date and make the shop more accessible to people – with Natasha’s help we have done this.  Our first Facebook campaign was a roaring success seeing a return on investment in excess of 800%. This was all down to clever marketing techniques and timings of the Facebook ads.  Natasha is our marketing guru who we call on when we are after guidance for marketing campaigns. It’s great being able to turn to someone for advice without the monthly overheads.

Simon Kinnair
The Fish Quay Shop, Sunderland