Insights and marketing strategy for software firm

"MMC came on board our rapidly growing business, quickly got to grips with our offering, core messages, and market, and produced and implemented a global marketing strategy that has helped us deliver powerful messages to our target audience on both sides of the Atlantic. They have a strong team with experience marketing software around the globe, which means they’re always one step ahead of us. We class MMC as an integral part of the Inflo team."
Mark Edmondson, Founder & CEO | Inflo


Inflo is a fast scale-up business that provides a state of the art software that empowers accounting firms with revolutionary computing intelligence through the use of AI (artificial intelligence).

The Work

Inflo was growing fast however it did not have a marketing strategy or plan in place to break into a US market.

MMC was hired to create a global marketing strategy, review the existing website and make recommendations on how to gain further market share in the UK but also launch in the US.

The strategy was so well received, the board of directors asked MMC to step in and become their outsourced marketing team. Since January 2018 we have delivered:-

  • A fresh new brand
  • Website
  • Copy writing
  • Global event management – project managing their debut exhibition at ENGAGE, Las Vegas
  • Content writing of articles, blogs, thought leadership on an ongoing basis
  • Marketing collateral
  • Animated videos
  • Webinars
  • Email marketing
  • Social media
  • PPC and SEO techniques to break into US market

We continue to work with Inflo on a daily basis as part of their key team. We also work in conjunction with Courage Creative on brand, design, web and creative.


Within 2 months of launching the new site, overall traffic increased by over 200%. Breakthrough into the US market has been successful with feedback on the brand being positively received within the industry. Mark Edmondson’s personal brand has been elevated in the US stage alongside US colleagues and Mark recently appeared in the top 35 under 35 in accountancy age.


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