About
Inflo is a fast scale-up business that provides a state of the art software that empowers accounting firms with revolutionary computing intelligence through the use of AI (artificial intelligence).
The Work
Inflo was growing fast however it did not have a marketing strategy or plan in place to break into a US market.
MMC was hired to create a global marketing strategy, review the existing website and make recommendations on how to gain further market share in the UK but also launch in the US.
The strategy was so well received, the board of directors asked MMC to step in and become their outsourced marketing team. Since January 2018 we have delivered:-
- A fresh new brand
- Website
- Copy writing
- Global event management – project managing their debut exhibition at ENGAGE, Las Vegas
- Content writing of articles, blogs, thought leadership on an ongoing basis
- Marketing collateral
- Animated videos
- Webinars
- Email marketing
- Social media
- PPC and SEO techniques to break into US market
We continue to work with Inflo on a daily basis as part of their key team. We also work in conjunction with Courage Creative on brand, design, web and creative.
Results
Within 2 months of launching the new site, overall traffic increased by over 200%. Breakthrough into the US market has been successful with feedback on the brand being positively received within the industry. Mark Edmondson’s personal brand has been elevated in the US stage alongside US colleagues and Mark recently appeared in the top 35 under 35 in accountancy age.
