About
Owben is an electrical and mechanical engineering contractor based in the North East. A highly experienced team, they specialise in electrical mechanical installation and fabrication, commercial and industrial electrical installation and technical engineering.
Owben has worked with some of the world’s most well known names including Nissan and TATA Steel. They have been growing at an impressive rate year on year both in terms of the scope of projects and employment.
Their ambitious management team required a market research project to uncover why their clients partnered with them and how they should market themselves effectively to attract new client.
Our work
Our work with Owben began with a qualitative research project in which we interviewed Nissan engineers who had worked directly with Owben to find out what their experience had been of working with the team. From there, we conducted desk-based research into Owben’s market opportunities. We explored the size of the market that they had achieved success in so far, and recommendations as to how to develop further within their target market.
We then used our findings to develop a comprehensive marketing strategy, which was well received by the management team, with agreement for MMC to implement the strategy.
Since the launch of their new website, we have been supporting Owben with content marketing, blogs, articles for publications and running their social media accounts.
The results
We were able to combine both our skills as market researchers, marketing strategists and content marketing professionals to gain insights, create an evidence-based strategy and roll out campaigns.
Within a month, we grew Owben’s online presence and began building brand awareness through regular Twitter and Linkedin posts. Twitter Analytics indicated that the number of people who were engaging with the Twitter profile had increased by over 2500% between July and August 2019 due to kick starting campaigns again after a dormant existence.
From organising and attending an automotive exhibition, Owben established a new £60,000 project and were also invited to present to an additional global manufacturer for support.
In 2019, they were shortlisted for Best Medium Company of the Year at the Echo Portfolio Awards and the NE Automotive Awards.
