Category Archives: Strategy

buyer persona

Often when starting to work on a strategy with a new client I find the best thing to do is to take it back to basics. Who is your ideal customer? Who typically buys from you and what the usual journey is that they take to become a customer.

When preparing a new marketing strategy, it’s common for companies to think about really going for it and getting a total rebrand of their business too – but is it always the best move?

Chances are when talking to a new B2B potential client, they tell me that a lot of their historical business comes from word of mouth or referrals.

The reason they’re often wanting to do marketing, or get a marketing strategy put into place is to attract strangers rather than purely relying on recommendations.