Dr Kirsty Laing has over 13 years’ experience as a researcher. This has mainly been spent in the health sector through her time within the Institute of Health and Society at Newcastle University.
Dr Laing heads up the MMC Market Research division, which helps businesses and entrepreneurs fully understand market opportunities and buyer behaviour through a combination of qualitative and quantitative research.
The power of market research is in overcoming the danger of presumption. Focussed, in-depth research will ensure that you really know your market, understand what your clients really want, and get to grips with how you can most effectively meet their needs. In a competitive business world, this knowledge will give you the edge over your competition.
Alongside her research skills, Dr Laing has extensive teaching experience through her tenure at Newcastle University. This has made her adept at conveying complex ideas in a simple and easy-to-understand way in her market research reports. She can also conduct interactive teaching sessions on various research methodologies.