Aim
Richard Reed is a long-established Sunderland law firm serving individuals, families, and businesses across the North East.
With a solid reputation and strong client relationships, the firm wanted to dig deeper into how it is perceived more broadly across the region, particularly in terms of brand awareness and marketing impact. The results would be used to direct their marketing strategy to continue the business’ success.
Work
After initially spending time to understand their underlying question, MMC developed a survey to capture the raw data we needed.
We then conducted the survey with a selection of both Richard Reed clients and local residents to explore brand perceptions, marketing recall, and factors influencing solicitor choice.
The resulting insights were then presented to Richard Reed in Powerpoint format.
Results
Insights revealed that the firm is widely recognised and positively associated with its Sunderland roots, experienced team, and approachable service style.
Local heritage emerged as a defining strength, with respondents often describing Richard Reed as friendly, professional, and community-focused. Awareness of their services was strong, particularly for conveyancing and will writing, and respondents valued the firm’s visibility, especially in connection with its local sponsorships.
The overall outcome of the research provides a valuable foundation for refining Richard Reed’s marketing strategy and building on its existing strengths.