The last few months have been a strong reminder of just how valuable customer and stakeholder insight has become for organisations across every sector. In our latest blog, we’re looking at how we’re reaching new markets and expanding our impact.
Having recently had the opportunity to work with a range of new clients in new markets, the diversity of these projects highlights how businesses are increasingly turning to research to guide important decisions and shape future strategy.
From retail to education to energy and regeneration, one thing connects them all, a need to truly understand people.
A growing portfolio across sectors
One of our recent projects saw us working with leading UK homeware retailer Dunelm. In partnership with London-based creative studio ShowPony, we delivered a large-scale consumer research project to explore reactions to a new branding concept.
Speaking to 1,000 consumers, both customers and non-customers, we were able to provide fast, robust insight at a national level providing a great example of how research can bring clarity and confidence to big brand decisions.
In the education sector, we partnered with The University of Sunderland to carry out stakeholder research that helped inform the direction of a strategic project. Understanding the perspectives of key stakeholders is often the missing piece when organisations are planning for the future and it’s something we’re proud to support.
We’ve also been working with RE:GEN Group, a specialist provider of energy efficiency and regeneration services. Through a programme of in-depth qualitative research, we conducted confidential interviews with clients and stakeholders, delivering insights directly to their board. The findings are now helping to shape their communications strategy and strengthen relationships across their network.
Why insight matters more than ever
Across all of these projects, there’s a clear theme whereby organisations want to move beyond assumptions and base their decisions on real evidence.
Our Founder and Managing Director, Natasha McDonough, puts it simply, ‘These projects show just how many different sectors can benefit from independent insight. After celebrating our tenth anniversary last year, it’s been fantastic to see the business continue to grow. We’re lucky to have a talented team and as many business owners will know, great work leads to recommendations and more great work and that’s definitely what we’re seeing right now.’
That sentiment is echoed by our clients, too. Ruth Dent, Director of Customer & Assets at RE:GEN Group, shared, ‘Working with MMC has helped us properly understand what matters most to our key clients and stakeholders, moving beyond assumptions to real evidence.
MMC have taken the time to understand our business, challenge us constructively and grow alongside us. It feels like a solid, long-term relationship that will continue to support our growth journey.’
Looking ahead
As we continue to work with organisations across the UK, we’re excited to keep building on this momentum, helping businesses ask better questions, uncover meaningful insights and make more confident decisions.
For more information on how we can help your business, reach out to our team.