About Services Work Blog Contact

Author: mmcresearch

How to measure what matters to your business

Close up of a laptop screen and smartphone screen with similar colourful metrics in graph form.

In today’s competitive landscape, you simply can’t stand still if you want to stay at the top of your game. But how exactly do you define how your business stacks up against the competition; where you sit in the marketplace?

The power of ‘Sticky’ Customers

A wide angle shot of a clear jar of orange honey with a stick dripping honey down the side

Sticky customers are those fantastic ones that buy from your business time and time again regardless of the competition. In this article, we’ll explore what makes a customer ‘stick’ to your products and / or services, how to convert that into long-term loyalty, and where market research fits in. 

Market Segmentation: why it’s vital to business growth

close up of 8 peg dolls, 7 in purple, one in red being picked up.

Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now

How new and small businesses can use market research

Smiling woman by a window

Market research may not be top of your list of things to tick off when you have so much going on, but it can help you massively, arming you with important information to get your decisions right, make your short and long-term aims achievable, and relieving some of that stress you may feel when you’re in the unknown. 

How desk research can grow your business

Close up side-shot photo of an open Macbook, one hand pointing at the screen with another resting two fingers on the mouse pad

Desk research, also known as secondary research, is the method of utilising existing data available to inform your own research. Here’s what you need to know!