Is This You?, a Sunderland start-up, is a professional and business coach for individuals and multi-national companies, in the UK and internationally.
Aim
As a start-up with aspirations of quick growth, they wanted research to:
- define their markets
- identify their customer personas
- and to develop a marketing strategy which would act as the cornerstone to guide future strategies.
Work
After an initial consultation with our research expert, it was identified that the business would benefit from understanding their competitors in the North East and across the UK.
Through the BIPC City Life Fund, MMC Research conducted 6 hours of fully funded research to identify and define potential markets, as well as conduct competitor analysis to feed into their marketing strategy.
Results
The resulting report contained valid and reliable data of several key players in the field. Additionally, we identified what this meant for their marketing strategy and where they should focus their time and resources on moving forward.
The final report encapsulated who the business should be mindful of within their current market and how Is This You? can differentiate themselves from other business coaches out there. The report was made up of both text and a helpful visual to showcase in a snapshot each of their competitor’s strengths and weaknesses.
Is This You? took onboard the intelligence and recommendations made by MMC and have continued to develop the business into new areas off the back of it. By engaging with activities and business owners who weren’t on their initial radar, as well as being mindful of where their competitors may have already targeted, they can now approach fresh markets with a clear and impactful message.
With Founder John’s enthusiasm for saying ‘yes’ to projects coupled with a clear understanding of why the business is different based on the lived experiences of their founders, Is This You? can amplify their unique message to a captive audience.
We are confident the business will continue to grow from strength to strength, and we are excited to watch their scaling story unfolding over the coming months and years.