Desk research for software development company, Throneware

The research gave a great starting point which we were able to capitalise on. The work MMC undertook has been a positive injection into the business which has served as a kick starter for our business growth.

The list is still used as a marketing tool for our business, and we will continue to connect with the businesses and names on it. We don’t just reach out through Linkedin, cold calling and emailing but through understanding business networks they attend, their stakeholders, the types of clients or end users who work with them and what their motivations and drivers are for continuing to work as they do. Most impactfully for us it is understanding the holistic picture of the sectors we want to work with and highlights the big names and players we need to start aligning ourselves to.

Chris Grant, CEO

Aim

Throneware is an established software development company based in South Tyneside, serving clients across the country and beyond.

With a new product they wanted to bring to market, Throneware needed to target a particular demographic of potential clients but weren’t confident they knew where to source the most relevant contacts without wasting valuable time and resource.

The final resulting contact list would be used in conjunction with their marketing strategy to approach top CEOs and C-suite executives, showcasing the new product, it’s benefits and unique features.

Work

As the business was within the eligibility criteria for the BIPC CityLife Fund, we were able to complete the research for Throneware completely free; all it took was a 5-minute application form.

After an initial consultation, MMC undertook 12 hours work of desk-based research to produce a strong list of companies who conduct field operations and who need to capture data whilst on location.

We produced a contact list of over 200 companies, including relevant contact names, publicly available email addresses and additional details, which Throneware could start contacting immediately. The leads were quality checked and GDPR compliant so the business could be confident that there would be no issues when reaching out via cold calling and emailing.

Results

Throneware was able to utilise the list to strategically increase product awareness to the correct target market. The team began by reviewing the names and geography of the list provided by MMC and created a smaller priority list of 25 names to pursue. Throneware was then able to concentrate their efforts on the businesses which they believed would benefit most from the new product. It also meant the team could be more bespoke with their approach methods, not merely sending a blanket cold email to all names at the outset but working methodically through the data MMC provided to make sure every element of the report was utilised effectively.

The team are still using the list several months on and have secured several follow up meetings to discuss how the product can work for their business, KPIs, staff, reporting and efficiencies.