Ten years in business has prompted me to have a really good think about how we’re positioning ourselves in the marketplace and what we want to be known for over the next ten years! It’ll go by in a flash!
While we describe ourselves as a market research agency, that term has never quite captured the whole picture. I find myself going on to explain to people why we’re different. What we offer goes beyond surveys and statistics.
We’re here to help businesses move beyond surface-level insight and dig deeper than ever into what matters to the people that matter to them. What motivates, what connects, what creates friction or loyalty. This isn’t just ticking a box or running a survey. It’s about giving people the confidence to move forward, backed by real understanding.
That’s why we’ve taken the time to rethink how we talk about what we do. A positioning ‘glow-up’, if you will. We’ve always used a mix of methods, including qualitative and quantitative research, behavioural insights, and data analysis. Still, our focus has always been the same: understanding people to create better outcomes.
And those outcomes have varied widely over the years, from long term relationship with Sunderland BID to help them better connect with residents and businesses, to recent fast-paced due diligence work for the likes of Ryecroft Glenton’s corporate finance team or scale up proptech firm, iamproperty, who bring us in for all major business decisions!
Since 2015, we’ve worked with professional services, tech firms, charities, councils, and everything in between, and the common thread is simple: the need to better understand people and create a positive, measurable impact.
In today’s world, that need is growing. Businesses and organisations are facing rapid change, rising expectations, and increasingly complex decisions. They can no longer afford to rely on instinct or assumption.
Whether you’re planning a campaign, launching a service, engaging stakeholders or shaping long-term strategy, the only way to get it right is to listen first and listen well.
That’s why we’re moving forward with a clear and straightforward message that reflects what we stand for and the kind of insights we’re committed to delivering for our customers:
Stop Guessing. Start Knowing.
Thanks to all the clients and partners who trust us to do this valuable work. And to the brilliant MMC team, who bring curiosity, rigour and empathy to everything we do.
We’re only just getting started…
