Why data beats assumptions: How insight-led decisions are driving better business outcomes

We’re delighted that our recent project with long-standing client, iamproperty, has been featured in North East Times.

Supporting the company in their recent acquisition of The ValPal Network, this was another fantastic opportunity to support their growth as we carried out customer surveys and interviews as part of the due diligence process.

The article brings together perspectives from MMC Research’s Natasha and Vicki, alongside Michele Gettins from iamproperty, exploring the strength of the partnership and the value of customer insight in shaping strategic decisions.

A big thank you to the iamproperty team for their continued trust and to N Magazine for highlighting this collaboration.

Head across to the N Magazine website to read the full article.

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