The surprising truth about your biggest competitor
One of the things that keeps most business owners up at night is their competition. And rightfully so – dominating your sector is a surefire strategy for success. But before you design your marketing strategy around knocking another company off its perch, it’s important to understand what your biggest competitor really is – inaction. In the […]
We’re in the Top 50!
Recently, The Journal revealed the ‘50 Best Places to Work in the North East for 2019’ list. Nominated companies are scored on a range of factors from staff development to how they look after their employees’ mental health. The aim of the initiative is to make the North East a great place to live and […]
What is a buyer persona?
Creating a buyer persona might seem like a marketing buzz phrase, but they’ve always been around perhaps just in different guises. Often when starting to work on a strategy with a new client I find the best thing to do is to take it back to basics. Who is your ideal customer? Who typically buys […]