The power of ‘Sticky’ Customers
Sticky customers are those fantastic ones that buy from your business time and time again regardless of the competition. In this article, we’ll explore what makes a customer ‘stick’ to your products and / or services, how to convert that into long-term loyalty, and where market research fits in.
Navigating competitive landscapes – using market research to stay ahead
Utilising comprehensive market research into your business’ competitive landscape can drive success. By analysing their competitors, businesses can make informed decisions, identify opportunities, and create strategies that give them an edge. In this blog, we’ll explore how.
Market Segmentation: why it’s vital to business growth
Discover the power of market segmentation in reaching your target audience effectively. Learn actionable tips for implementation, from conducting thorough market research to developing customer profiles. Maximise your marketing efforts and drive growth with strategic segmentation strategies. Read more now
A beginner’s guide to quantitative and qualitative research
Unlock the power of market research with our beginner’s guide to quantitative and qualitative research methods. Learn how to leverage numerical data and rich behavioural insights to make informed decisions and drive business strategy.
How new and small businesses can use market research
Market research may not be top of your list of things to tick off when you have so much going on, but it can help you massively, arming you with important information to get your decisions right, make your short and long-term aims achievable, and relieving some of that stress you may feel when you’re in the unknown.
How desk research can grow your business
Desk research, also known as secondary research, is the method of utilising existing data available to inform your own research. Here’s what you need to know!
MMC welcomes new Client Engagement Manager
Newbie alert! Sophie Peel joins the MMC Research team as Client Engagement Manager.
MMC Research sponsors Smart Works Newcastle’s IWD!
We’re thrilled to be table sponsors at this year’s Smart Works Newcastle’s International Women’s Day event taking place on Monday 4th March 2024.
How research can improve your staff retention rates
With January often being a bumper month for job ads and staff departures, we share our advice on how to use research to retain and engage your staff.
MMC becomes Expert in Residence for market research
We’re thrilled to confirm that MMC Research is now a Business & IP Centre (BIPC) Local Business Expert, offering funded market research insights and expertise to eligible businesses across the North East through BIPC’s Citylife funded programme.