We’re a finalist at the Wear Businesswomen Awards!
We’re delighted to share with you that MMC Research is a finalist in the Wear Businesswomen Awards 2023, in the Small Business of the Year category! This nomination wouldn’t have been possible without the commitment of our amazing team, and it’s a reflection of their dedication to delivering top-notch market research services with a personal […]
2023 Market research into Christmas shopping habits
As a Sunderland-based market research agency we’re lucky enough to have an engaged resident research community that supports us throughout the year by taking part in market research projects on behalf of clients including Sunderland BID, Sunderland City Council and the Foundation of Light. As a thank you for their support, we wanted to create […]
Why we go beyond flexible working
While we are familiar with flexible working and how different that can look from employee to employee, company to company, at MMC, we felt that the idea of embracing flexibility in working hours wasn’t enough for our team. As a fully-female workforce, we are well versed in how the statistics show we and our […]
Our Agency Partner Promise
Great businesses thrive on great partnerships The last few years have seen branding and marketing agencies come and go, evolve, merge, and explore new business models. One model we’ve seen an increase in those that don’t claim to be all things to all people but choose to partner with other ‘experts’ – with research and […]
How to embed wellbeing into your business culture
If you’re here reading this article, you’re probably already familiar with business culture and employer brand – in fact, you’re likely to be looking to improve in these areas (which is just brilliant!). Bear with us while we very briefly recap for anyone making their first steps. What are employer branding and culture? Simply put, […]
Why stakeholder perceptions research matters
A stakeholder is an individual or group that is involved and interested in a business’s performance. Stakeholder perceptions can affect and be affected, both positively and negatively, by business projects, operations, and decision-making. Key stakeholders within a business include customers, employees, investors, shareholders, suppliers and key associations. Without stakeholders, a business would cease to exist, […]
Recession proofing through market research
With a recession looming, we can expect consumers to slow down their spending and re-evaluate their priorities during these challenging times, and companies alike are often tempted to follow suit. During times of economic uncertainty, consumer brands often pull research budgets, reduce marketing spending, and turn-in the advertising towel to conserve cash. However, market research during […]
Natasha wins silver at the Best Businesswomen Awards
MCC is over the moon to announce that our own Natasha McDonough brought home the silver from the Best Businesswomen Awards.
Market research into the mental health of business owners
In this blog, Natasha McDonough talks about the market research the team at MMC Research & Marketing conducted in 2022, two years on from the original research conducted during the pandemic, and notably during lockdown.
Best Businesswomen Awards Finalist!
The Best Businesswomen Awards (BBA) has announced the finalists for 2022, and we’re thrilled to confirm that our Founder and Managing Director, Natasha McDonough, has made the cut as an awards finalist! According to the BBA, the judging panel was impressed by the creativity, tenacity and excellent business acumen demonstrated in the selected finalists. BBA’s […]