Desk research
Every survey starts with your goal and audience...
You’ve dabbled with AI and trawled through Googled searches but still don’t understand market conditions for your product or service? We have access to business databases that will take desk research to the next level and allow you to make well-informed educated decisions.
What is desk research
Desk research, or ‘secondary research’, is information that already exists or data sets you already have on file that can feed into the bigger picture, offering foundational knowledge before embarking on any primary research (surveys or interviews and focus groups) – we study all available data.
We typically review a range of data on clients’ behalf. From pulling together potential customer lists, to looking at market conditions, market growth assessments to academic studies, competitor data to publicly available data – we examine everything.
MMC use subscription databases such as Mintel, Cobra, Statista, Euromonitor, Gartner, and CACI, supplemented with AI insight - we leave no stone unturned.
What will your report look like?
Typically, desk research output is a Word document providing you with an executive summary and breakdown of findings supported by reference sources. If the requirement is contact information and data, you will receive an Excel spreadsheet.
We always spend time to talk you through the data. If it’s informing design of primary research, then we’ll explain in detail what the key takeaways are.
See how we helped xx with their project
The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well.
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Our other services
Online and face-to-face surveys
Whether you have a strong customer list or want us to test product perceptions with 1,000 potential customers what, we’ll design a bespoke survey and run the whole process for you – we’ll even deliver recommendations based on the results.
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Interviews and focus groups
Surveys will tell you what people think but dig a little deeper into behavioural insights, through real conversations with real people, and that’s where the magic happens. That’s where we uncover ‘why’ they think the way they do!
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Got a question?
We'd love to hear it.
Tell us what you're trying to find out and we'll come back to you with the best way to get you the answers.
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MMC Research & Marketing Ltd
North East BIC
Wearfield Enterprise Park East
Sunderland
SR5 2TA