Online and face-to-face surveys
Every survey starts with your goal and audience...
Whether you have a strong customer list or want us to test product perceptions with 1,000 potential customers what, we’ll design a bespoke survey and run the whole process for you – we’ll even deliver recommendations based on the results.
Whether you have a strong customer list or want us to ask 1000 potential customers what they think of your product or service, we’ll design a bespoke survey and run the whole process for you – we’ll even make recommendations off the back of the results!
Why conduct market research surveys
Want to know how MMC Research runs surveys differently? Or how we can improve what you’ve already tried?
Let’s start with why choosing a market research survey over other methodologies delivers results. Surveys are incredibly effective at providing robust, scalable evidence split by the demographics that matter to you. They strengthen business cases for change, help develop products, track sentiment over time and ensure you’re on the right track with messages and marketing.
Ultimately, surveys quantify attitudes and can be flexible - from quick pulse checks to large-scale annual trackers.
When designed by an experienced MMC market researcher (oh, we’ve seen the AI versions and shudder!) they bring critical thinking, context and ensure that questions are clear, not leading, and provide the answers you need.
Our survey methodologies
We always start with a full briefing session whether we visit you in person or online. Our aim is to understand who we’re working with, what makes you tick and what’s most important to you and your clients.
We then get to work designing your survey, advising on questionnaire length, types of survey, style of questions - from Likert scales to multiple choice, sliding scales to open text boxes - we’ll keep you right.
We advise on who to target and how. You may have a list of stakeholders or customers or could be looking to test a concept with a wider panel of consumers or residents, we can purchase data on your behalf through our trusted panel partner.
If there’s an opportunity to capture data via street interviews, MMC will coordinate that too. We always advise on the best data capture approach.
Once the audience is defined and survey designed, we can help you issue the survey to your own database or supply you with a marketing toolkit - including email wording, social media posts - to make sure the process delivers the numbers you need.
You are then kept fully up to date on progress once the survey has been launched.
What will a market research report look like?
Survey reports are presented in an engaging PowerPoint report, providing an overview at an overall level, alongside detailed breakdowns for the demographics that matter most, drawing attention to any statistically significant variations.
It provides an executive summary and our experts always make recommendations.
Clients tell us that’s what sets us apart - we don’t provide research for research’s sake, we explain the meaning behind it and recommend how to take findings forward.
Don’t take our word for it, check out our report format: https://evidencehub.northeast-ca.gov.uk/report/north-east-business-owner-survey-2026
Introducing Pick n Mix!
Ideal for those on a limited budget who want to dip their toe into understanding their customers using our pre-set library of questions…
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See how we helped xx with their project
The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well.
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Our other services
Desk research
You’ve dabbled with AI and trawled through Googled searches but still don’t understand market conditions for your product or service? We have access to business databases that will take desk research to the next level and allow you to make well-informed educated decisions.
Learn more
Interviews and focus groups
Surveys will tell you what people think but dig a little deeper into behavioural insights, through real conversations with real people, and that’s where the magic happens. That’s where we uncover ‘why’ they think the way they do!
Learn more
Got a question?
We'd love to hear it.
Tell us what you're trying to find out and we'll come back to you with the best way to get you the answers.
hello@mmc.agency
MMC Research & Marketing Ltd
North East BIC
Wearfield Enterprise Park East
Sunderland
SR5 2TA