Why data beats assumptions: How insight-led decisions are driving better business outcomes
We’re delighted that our recent project with long-standing client, iamproperty, has been featured in North East Times. Supporting the company in their recent acquisition of The ValPal Network, this was another fantastic opportunity to support their growth as we carried out customer surveys and interviews as part of the due diligence process. The article brings […]
Why stakeholder perceptions research matters
A stakeholder is an individual or group that is involved and interested in a business’s performance. Stakeholder perceptions can affect and be affected, both positively and negatively, by business projects, operations, and decision-making. Key stakeholders within a business include customers, employees, investors, shareholders, suppliers and key associations. Without stakeholders, a business would cease to exist, […]