Why data beats assumptions: How insight-led decisions are driving better business outcomes
We’re delighted that our recent project with long-standing client, iamproperty, has been featured in North East Times. Supporting the company in their recent acquisition of The ValPal Network, this was another fantastic opportunity to support their growth as we carried out customer surveys and interviews as part of the due diligence process. The article brings […]
Our Agency Partner Promise
Great businesses thrive on great partnerships The last few years have seen branding and marketing agencies come and go, evolve, merge, and explore new business models. One model we’ve seen an increase in those that don’t claim to be all things to all people but choose to partner with other ‘experts’ – with research and […]
How to embed wellbeing into your business culture
If you’re here reading this article, you’re probably already familiar with business culture and employer brand – in fact, you’re likely to be looking to improve in these areas (which is just brilliant!). Bear with us while we very briefly recap for anyone making their first steps. What are employer branding and culture? Simply put, […]
Recession proofing through market research
With a recession looming, we can expect consumers to slow down their spending and re-evaluate their priorities during these challenging times, and companies alike are often tempted to follow suit. During times of economic uncertainty, consumer brands often pull research budgets, reduce marketing spending, and turn-in the advertising towel to conserve cash. However, market research during […]
Would your customers recommend your business: a guide to Net Promoter Scores
There are a number of ways to understand the customer experience, including measuring the net promoter score of your business.