40% funding for Sunderland SMEs
If you’ve been thinking about investing in market research but have been weighing up the cost, this could be the opportunity you’ve been waiting for. The latest phase of the NBSL Sunderland Business Support Fund is now available, offering businesses across the region the chance to access up to 40% funding towards external support projects. For many […]
Why data beats assumptions: How insight-led decisions are driving better business outcomes
We’re delighted that our recent project with long-standing client, iamproperty, has been featured in North East Times. Supporting the company in their recent acquisition of The ValPal Network, this was another fantastic opportunity to support their growth as we carried out customer surveys and interviews as part of the due diligence process. The article brings […]
Meet our Qualitative Fieldwork Coordinator, Lisa Scarratt
Our Meet the Mind series continues; after we got to know a bit more about Director, Vicki Shouksmith, this time we spoke to Executive Administrator, Lisa Scarratt!
Understanding the potential of market research – what you think you need vs what you actually need
In the fast-paced world of business, it’s easy to feel like you’re constantly putting out fires or rushing to meet deadlines. In these cases, you’d be forgiven for choosing quick-fix market research insights; maybe a quick survey or some top-level competitor data. Enough to be able to douse the flames and move onto your next […]
How to perfect your brand perception through market research
Your brand is way more than just your logo or product; it’s the total of every thought, feeling, and association people have in relation to your company. It’s not a nice-to-have; it’s a crucial part of long-term success.
Over a year of supporting businesses with funded research!
We’re over a year into supporting businesses to access 12 hours of FULLY FUNDED desk-based research through the BIPC CityLife Fund and still we are amazed by the range of projects we’ve completed!
The benefits of market research in the short, medium, and long terms
Have you found yourself reading this article because you’re in the dark about how a decision is going to impact your business? Or maybe you’re stuck in a rut without knowing how to make your business more successful. Perhaps you simply want to make more evidence-based decisions overall. Whatever the situation, the change from ‘guessing […]
Stop Guessing. Start Knowing.
Ten years in business has prompted me to have a really good think about how we’re positioning ourselves in the marketplace and what we want to be known for over the next ten years! It’ll go by in a flash!
The outcomes & impact market research can deliver
At MMC, we’re all about highlighting the transformative potential of market research across different sectors. As promised, our latest post will focus on the outcomes and positive impact of market research, with details on several of our client projects and the outcomes they’ve delivered.
Meet the mind behind our market insights: get to know our Director, Vicki Shouksmith
Kickstarting a new series – a team spotlight – where we delve into the people that make MMC, we spent some time with our Director of Operations and Research Strategist, Vicki Shouksmith.