Uncategorised – MMC Research

Meet our Qualitative Fieldwork Coordinator, Lisa Scarratt

Our Meet the Mind series continues; after we got to know a bit more about Director, Vicki Shouksmith, this time we spoke to Executive Administrator, Lisa Scarratt!

Understanding the potential of market research – what you think you need vs what you actually need

Photograph of a business man standing in front of a white board with vague illustrations in red pen

In the fast-paced world of business, it’s easy to feel like you’re constantly putting out fires or rushing to meet deadlines. In these cases, you’d be forgiven for choosing quick-fix market research insights; maybe a quick survey or some top-level competitor data. Enough to be able to douse the flames and move onto your next […]

How to perfect your brand perception through market research

Photo of two business women, shot from the waist up. They are shot from the side while writing on a clear whiteboard.

Your brand is way more than just your logo or product; it’s the total of every thought, feeling, and association people have in relation to your company. It’s not a nice-to-have; it’s a crucial part of long-term success.

Over a year of supporting businesses with funded research!

Bright gold number 1 foil balloon in the centre of a solid bright yellow background

We’re over a year into supporting businesses to access 12 hours of FULLY FUNDED desk-based research through the BIPC CityLife Fund and still we are amazed by the range of projects we’ve completed!

The benefits of market research in the short, medium, and long terms

Close up photo of three seedlings in brown soil. Starting at the left, each one is slightly larger than the previous.

Have you found yourself reading this article because you’re in the dark about how a decision is going to impact your business? Or maybe you’re stuck in a rut without knowing how to make your business more successful. Perhaps you simply want to make more evidence-based decisions overall. Whatever the situation, the change from ‘guessing […]

Stop Guessing. Start Knowing.

Close up photo of MMC owner Natasha McDonough leaning against a red brick wall.

Ten years in business has prompted me to have a really good think about how we’re positioning ourselves in the marketplace and what we want to be known for over the next ten years! It’ll go by in a flash!

The outcomes & impact market research can deliver

Photo of two men in a professional setting, smiling and pointing at information on computer screens.

At MMC, we’re all about highlighting the transformative potential of market research across different sectors. As promised, our latest post will focus on the outcomes and positive impact of market research, with details on several of our client projects and the outcomes they’ve delivered.

Category: Uncategorised