Meet the team

We’d love to meet you!

Our team has decades of experience and careers that span across the globe. We’ve worked for global consumer brands, through to central government and exciting new software start-ups!

Natasha McDonough FCIM

Founder & CEO

Natasha McDonough has had a strategic marketing and insights career spanning 25 years and across three different continents. She spent four years working within the early space in Los Angeles and spent time working in Sydney on global accounts including Sony, Australia.

She has supported the likes of The CBI, British Chambers of Commerce, the NHS and the Environment Agency and uses her global, and national experience every day through the transformational work she does at MMC.

In 2022, Natasha won a silver award for Business Services at the Best Business Woman Awards, and in 2019, got MMC into the Top 50 Places to Work in the North East due to the culture and flexibility that she has embedded at MMC.

Alongside her ‘day job’ at MMC Research & Marketing, she is also a Council Member for the North East Chamber of Commerce, and an Independent Governor for the University of Sunderland.

London, born and bred, Natasha spends time working on client projects across the UK and US, but calls Sunderland home, having relocated in 2007 and enjoys living on the North East coastline.


Vicki Shouksmith

Director of Operations & Research Strategist

Vicki is an experienced market research strategist and operations specialist, with an extensive experience within housing, health, tourism and regeneration sectors. Her client experience includes Sunderland City Council, Hartlepool Borough Council, Sunderland BID, Healthwatch South Tyneside, Sunderland BID, LeedsBID, Channel 4, BBC, Exterion Media and Northumberland National Park and Foundation of Light.

Prince 2 qualified, Vicki ensures all MMC’s projects run on time and on budget. She is a highly experienced at designing and running large quantitative survey campaigns. She also has obtained the Foundation Certificate from the Market Research Society.

Rachel Whitley

Marketing Manager

Rachel is our resident employer branding and marketing specialist and has a natural flair for bringing a company’s overall brand to life.

Through perfectly crafted marketing strategies, she’s an expert in getting the right message in front of the right person in the right tone, using insights to inform her approach.

Prior to joining MMC, Rachel was the head of talent for global software company, Salecycle. During her time there, she built a global team through creating and growing a strong employer brand and also put them at the number one spot for a UK tech company to work for.

Sophie Peel

Client Engagement Manager

More to come on Sophie!

Katherine Miller
Katherine Miller

Lisa Scarratt

Executive Administrator

​As Executive Administrator, Lisa ensures that all organisation related to MMC Research & Marketing’s client projects run smoothly. This is underpinned by her qualifications in project management, including Six Sigma, EPPM and APMP.

Lisa manages the recruitment management of all our qualitative projects and is responsible for MMC Research & Marketing’s data compliance and quality assurance. Lisa’s corporate background includes 22 years at BT and found her home now at MMC Research & Marketing in 2022.

Alice Broomhall


Alice has over 20 years of market research experience across a range of sectors including professional services, finance, public sector, healthcare, utilities and consumer goods and retail. Alice has vast experience at designing surveys, analysing complex sets of data and turning them into easy-to-understand reports and presentations.

Alice has experience of working for a diverse range of clients, from IKEA, to the British Heart Foundation to Newcastle Hospitals Charity and Sunderland BID.

Katherine Miller
Katherine Miller

Katherine Miller

Data Researcher

​Katherine specialises in desk research for MMC. Whether it is a deep dive into market sizes, reviewing opportunities and trends through to competitor investigations – and analysis – she unearths information and answers questions that clients don’t even realise they have!

Her career has spanned over 20 years and mostly consisted of extensive legal and business research experience through her time working in law firms, researching legal and business development projects.

We’re a friendly bunch too! Let’s talk!