At MMC, mental health has long been a priority. Whether it be as part of our values or Mental Health at Work Commitment, our own research into the mental health of North East business leaders, or our client work for businesses including Healthwatch or Public Health England, the evidence of our passion in this area is clear to see. So, to see that an added bonus of our core product – market research in its many forms – is improving mental health for both business leaders and employees really does instill pride within all of the team.
Let us explain exactly how…
The ‘Operational Relief Guide’
Business leaders have a lot on their plate; plates that are constantly spinning. From business growth, the challenge of managing cashflows, to churn (both customer and employee), as well as day-to-day firefighting, to name just a few. Let’s be real; the pressure is enormous.
Market research carries the weight of some of that pressure.
Insights can provide the answers to questions you don’t have the time or facilities to answer, allowing you to make stronger, informed decisions. In doing so, research also relieves the mental load of getting things wrong, supports you from being over-stretched to the point of burnout, and allows you to get on with your core responsibilities.
The same can be said for your team, as research insights pinpoint exactly where resource should be invested and what direction to work towards, turning them into your strategic partners, rather than simply doers. All while ensuring that engagement is maintained. When teams know exactly what their purpose is and the part they play in the overall business success, they feel empowered and motivated to further boost that success.
Become aligned with your customers
Losing sight of what your customers really think is a forgivable reality with the pressures of being a modern business leader. Decisions can be made based on the status quo, candid conversations, or guesswork in the need to firefight and move forward.
But it doesn’t have to be that way.
Through research methods including surveys, Net Promoter Scores (NPS) and focus groups – to name just a few – leaders have at their fingertips a stress-reducing feedback loop of insights on the dynamic nature of customers new and old. Decisions are based on knowledge and made with more confidence and less stress. The resulting retention of customers and increased sales is a natural dopamine boost for any leader, without the stress and pressure of constant firefighting.
Strategic planning that eases the mental load of leadership
We’re sure that you can relate to days when, as a leader, you’re hopping from one thing to another, via a side step, and maybe a jump scare or two. Only in an ideal world do things go perfectly every single day and that’s why burnout is becoming so prevalent.
But when you’re able to act strategically, armed with research insights, these days are easier to handle.
Insights enable leaders to address problems before they happen – for example, have your customer stick rather than seeing them churn. Instead of scrambling during “fast organisational change,” research helps you validate ideas rather than running with the latest shiny new thing, which brings a sense of calm and control to a chaotic situation.
Peace of mind through a trusted partnership
You might be thinking “It’s all good and well these benefits of research, but I’m not a researcher…!”
You don’t need to be; that’s where we step in, to seamlessly partner with you as a trusted source of the insights you need. Whether it’s once in a blue moon, or a full integration into your strategic decision-making, having the knowledge that you have experts at your fingertips relieves quite the level of stress.
Over the past decade, MMC has supported businesses of all shapes and sizes, in both the public and private sectors, as well as brand and marketing agencies with their own roster of clients. We work ethically and to a strict Partner Promise way of working – no anxiety over your reputation, and no handholding required. Only peace of mind.
Get started
Research is your ultimate solution to support your strategic decisions. Through insights, businesses are moving from guesswork to knowledge and reaping the benefits of it both operationally and mentally.
If you’re ready to get started with market research, get in touch with us on hello@mmc.agency
