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Blog
Here we keep visitors up to date on what’s important to us, a bit of advice and news!
Our latest
How research and insights can help organisations achieve their objectives in 2025
Making good business decisions requires good intelligence and insights. In this article, we explore how to utilise this for success in 2025.
Natasha makes the #iAlso100 List 2025
We are excited to announce that Natasha McDonough, founder and managing director of MMC, has been included in the #iAlso100 2025 list. Discover what that means and just how proud we are in this article.
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Older Posts
MMC becomes Expert in Residence for market research
We’re thrilled to confirm that MMC Research is now a Business & IP Centre (BIPC) Local Business Expert, offering funded market research insights and expertise to eligible businesses across the North East through BIPC’s Citylife funded programme.
We’re a finalist at the Wear Businesswomen Awards!
We're delighted to share with you that MMC Research is a finalist in the Wear Businesswomen Awards 2023, in the Small Business of the Year category! This nomination wouldn't have been possible without the commitment of our amazing team, and it's a reflection of their...
2023 Market research into Christmas shopping habits
As a Sunderland-based market research agency we’re lucky enough to have an engaged resident research community that supports us throughout the year by taking part in market research projects on behalf of clients including Sunderland BID, Sunderland City Council and...
Why we go beyond flexible working
While we are familiar with flexible working and how different that can look from employee to employee, company to company, at MMC, we felt that the idea of embracing flexibility in working hours wasn’t enough for our team. As a fully-female workforce, we are well...
Our Agency Partner Promise
Great businesses thrive on great partnerships The last few years have seen branding and marketing agencies come and go, evolve, merge, and explore new business models. One model we’ve seen an increase in those that don’t claim to be all things to all people but...
How to embed wellbeing into your business culture
If you’re here reading this article, you’re probably already familiar with business culture and employer brand – in fact, you’re likely to be looking to improve in these areas (which is just brilliant!). Bear with us while we very briefly recap for anyone making their...
Why stakeholder perceptions research matters
A stakeholder is an individual or group that is involved and interested in a business’s performance. Stakeholder perceptions can affect and be affected, both positively and negatively, by business projects, operations, and decision-making. Key stakeholders within a...
Recession proofing through market research
With a recession looming, we can expect consumers to slow down their spending and re-evaluate their priorities during these challenging times, and companies alike are often tempted to follow suit. During times of economic uncertainty, consumer brands often pull...
Natasha wins silver at the Best Businesswomen Awards
MCC is over the moon to announce that our own Natasha McDonough brought home the silver from the Best Businesswomen Awards.